How do colours influence in-store customer experience?
95% of shoppers asked about this question answered that colours definitely have an impact on their feeling and customer experience. Colours can guide, highlight and set up the atmosphere. Carefully combining the right colour on the floors will strongly impact interior design compositions.
Colour contrasts can be used to create paths in a store. Colour can also be explored in a total look composition for a daring effect. When subtly mixed neutrals tones will easily find their place in high-end environments.
Different colours can be used to provide emotions
Here is a quick reminder of the main characteristics and meanings of colours.
Red: colour of passion, anger and love. Red is a highly effective colors in term of impact. It immediately draws attention and stimulates. Red is a highly effective colour to draw attention and stimulate
Green: colour of spring and renewal of nature, green is also associated with health. It is a fresh and dynamic tone.
Blue: regardless of origin and culture, blue is considered by people as the color of strength and trust. It is also and above all blissful.
Yellow: colour of the sun and of the light, yellow is associated with enthusiasm and positivity. It is the first colour seen by the eye. Yellow is the first colour seen by the eye, and it conveys enthusiasm and positivity.
Neutrals: whether white, beige or grey, neutrals convey calm, reassurance and elegance. Newly explored and highlighted by architects and designers, these are modern and universal colours.
Find the right hue… and the flooring solution
To find the right hue for your project, whether in linoleum, vinyl tiles, wood or other material, we have a varied portfolio of products.
With Linoleum for example, the new gold collection features natural linen based colour, without any pigment. Besides, vivid new colours were added to the collection.
Then, with modular vinyl tiles, iD Mixonomi range features 30 new vivid colours, including deeps darks, bold primaries, cosy neutrals, tender pastels and spicy warms, plus 3 metallic accent colours.
With Acczent Excellence, the timeless unis range has become this collection signature.