Help center glossary - MARKETING

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Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

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MARKETING

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B

Basic Dye
A cationic dye characterized by it substantively for the acidic types of acrylic fibers and for tannin mordanted cotton

Bleach
(Noun) A test pattern produced form an ink mixed with an aqueous white pigment paste to obtain an indication of the tinctorial strength of the ink in comparison with a control ink similarly treated

Bleaching
The elimination of unwanted colouring matter from a substrate Note: this is usually done by mechanical means and in order to improve the whiteness. The removal of colouring matter by detergents is usually termed scouring and removal of colour from dye.

Bleeding
(Textile and paper) Loss of colorant from a coloured material in contact with a liquor, leading to an obvious coloration of the latter, or of adjacent areas of the same or other materials (see also marking-off and staining).

Back Office
A business behind the scene operations. In financial institutions it is the people who sort out the paperwork, in manufacturing operations it is the people who make the paperwork .

Bench marketing
The measure of a business function or process that is considered to be best practice for a particular industry. The number of cars produced per month by the most efficient up to date car factory will be a benchmark for all car manufacturers

Brainstorming
An unstructured meeting in which the participants attempt to come up with original solutions to corporate problems. The first step is usually an attempt to gather as many ideas as possible. Only later are the ideas evaluated.

Brand
The set of values that are signified by a company’s name or symbol and that differentiate it from competitors. The marketing potential of brands has received much attention in recent years as famous companies have gained benefit from developing their brand

Business plan
An outline proposal of a new business venture which contains details of costs and revenues and an outline of proposed activity over the next 3-5 years. The plan is designed.

Buy-back
A clause in a purchasing contract whereby a vendor agrees to buys back goods in certain circumstances.