Help center glossary - MARKETING

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Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

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MARKETING

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D

Deep-dye
Descriptive of a process for dyeing or printing carpets, characterized by complete penetration of the pile

Degrade
Synonymous with shaded (see shaded dyeing)

Depth
That colour quality an increase in which is associated with an increase in the quantity of colorant present, all other conditions (viewing, etc.) remaining the same

Design
Development and styling of a product often misused as pattern

Digital printing
Printing techniques using ink jet in the 4 primary colours. Very high definition 3x better than Helio printing techniques

Dull
(Textile and pigment-using industries) Having the quality of dullness

Developer
Someone who adds value to land by building on it or by otherwise turning it into an asset that can produce a stream of income

Distribution channel
A route by which goods are distributed by a manufacturer to a final consumer