Help center glossary - MARKETING

Welcome to the Help Centre

Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

ECONOMY   LOGISTICS  MARKETING   PRODUCTS   ENVIRONMENT   INSTALLATION   MAINTENANCE  NORMS AND TESTS  STANDARDS   ABBREVIATIONS

MARKETING

A / B / C / D / E / F / G / H / I / J / K / L / M / N / O / P / Q / R / S / T / U / V / W / X / Y / Z

E

End user
The ultimate user of a product who is not necessary the purchaser of it, for example the driver of a company car

E-brochure
Brochure that is only available on electronic media

Entrepreneur / ERFMI
A person who recognizes a market opportunity, raises the resources necessary to exploit it, and personally bears some of the risk.

ERFMI
European Resilient Flooring Manufacturers Institute

Ergonomics
The study of the way in which people work, and the ways in which this (and the machines that they use) can be improved in order to make them more efficient

Executive
Someone who has the power to decide that tasks should be executed. The word usually refers to managers at senior levels

EIR
Embossed in Register, perfect matching between mechanical embossing and design

Effect threads
Yarns, incorporated in a fabric during manufacture, of a such a character that, after dyeing and finishing, they appear different from the bulk of the fabric