Help center glossary - MARKETING

Welcome to the Help Centre

Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

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MARKETING

A / B / C / D / E / F / G / H / I / J / K / L / M / N / O / P / Q / R / S / T / U / V / W / X / Y / Z

F

Fade
In fastness testing, any change in the colour of an object caused by light or contaminants in the atmosphere, e.g. burnt-gas fumes

Finish
(Noun) A term broadly in the paint, paper, printing ink, leather, plastics, and textiles industries to include the added materials, the finishing process employed, and the final result

Flat
1. (Textile) Having the quality of dullness
2. (Paint and printing) Lacking the quality of gloss or sheen

Floorcraft
In house design service using techniques

Folder or sample book
Book, larger size, showing product range (colour samples)

Front office
The opposite of back office, the place where a business has direct contact with is customers, be it a shop, a showroom or a telephone sales operation