Help center glossary - MARKETING

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Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

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MARKETING

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C

Call center
A place where a number of telephone operators are gathered together to take orders on behalf of a company or to answer consumer’s queries. Most call centers are part of a large corporation and are used exclusively by its customers and staff

CEO
Short fir chief executive officer, the person in charge of the day to day running of an organization. He is answerable to the board of directors for the organization’s day to day performance

COD
Cash On Delivery

Contractor
Undertaker of contract

CAD
Computer Aided Design Program

Colorant
A colouring matter, a dye or pigment
Note: This noun is recommended as a generic term

Colour
1. (Sensation) That characteristic of the visual sensation which enables the eye to distinguish differences in its quality, such as may be caused by differences in the spectral distribution or fluctuations with time
2. (Of an object) The particular visual sensation (as defined above) caused by the light emitted by, transmitted through, or reflected from the object.

Note: The colour of a non-self-luminous object is dependent on the spectral composition of the indecent light, the spectral reflectance or transmittance of the object is dependent on the spectral reflectance or transmittance of the object and the spectral response of the observer. Colour can be described approximately in terms of hue, saturation and lightness or specified numerically by chromaticity coordinates, e.g. those defined by the CIE Standard Observer Data (1931). Alternatively, colour can be specified by reference to visual standards, e.g. the Munsell color Atlas.

Colour constancy
The ability of a colored object to give the same general colour impression when viewed under different illuminants, the observer having been chromatically adapted in each case.
Note: The most common comparison is made between the impression under artificial light, e.g. tungsten filament, and that under daylight (see metamerism)

Colour index
An authoritative, descriptive catalogue of natural and synthetic colorants and intermediates in terms of generic name.

Colourway
One of the alternative combinations of colours used to produce a particular printed