Help center glossary - MARKETING

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Looking for specific information or having doubts on how to install your floor? On this page, you will find answers to the most commonly asked questions about our company and our products. If you do not find what you are looking for, please contact us for any further information.
 

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MARKETING

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M

Marketing
Management process responsible for identifying, anticipating and satisfying customer requirements

Marketing mix
Assemblage of ingredients developed to satisfy perceived needs of an identified market or target group (segment) within a given environment

Media archive
Bank of photos, stored in our global file (on PC, Mac…)

Master batch
A concentrated dispersion of a colorant or other substance in a polymer or rein based composition intended for incorporation in a compatible polymer system to produce, for example, a colored plastic

Match (noun)
Two or more objects that are judged to be very similar in color

Matching
A process by which the amount of each coloring matter present in a material is adjusted so that the final colour resembles that of a given sample as closely as possible